Usability Study
Study Type
Quick unmoderated tests of wireframes and hero variants; mobile emphasis.
Location
United States, Remote
Participants
5 Participants
Length
20 to 30 min
Emory University Epidemiology Labs
Two Emory University HIV/STI research lab websites built on Wix Studio with a reusable design system, scannable content, and WCAG 2.2 AA—optimized for publications, CAB partners, and Core Web Vitals.
Dual Lab Websites for HIV/STI Research and Community Engagement
I led strategy, IA, UX/UI, motion, design system, and front‑end implementation. We built a component‑based system in Figma, validated content with unmoderated studies and interviews, and launched two performant, accessible sites with plain‑language content, structured publications, and CAB storytelling. Post‑launch measurement was planned around awareness and findability; success targets and validation plans are defined below (where baselines did not exist pre‑launch).
Research
Interviews
Empathy Maps
User Personas
Competitive Analysis
Accessibility Compliance Â
Empathy Maps
User Personas
Competitive Analysis
Accessibility Compliance Â
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Ideation & Lo-fi Design
Paper Sketching
User Flows
Information Architecture
Paper Wireframes & Testing
User Flows
Information Architecture
Paper Wireframes & Testing
Hi-fi Design
Visual Design
Interaction Design
Motion Design
Interaction Design
Motion Design
Evaluation & Iteration
Figma Prototype
Collaboration Boards
Testing
Last UI ChangesÂ
Collaboration Boards
Testing
Last UI ChangesÂ
Documentation
Bussiness Challenge
Goals & Objectives
Pain Points
Execution Channel Workstreams
Key Findings About Users and Their Needs
- Publications first: Researchers wanted direct paths to publications and datasets; long PDF lists and jargon reduced trust and scanning speed.
- Plain-language summaries and HTML pages were preferred.CAB clarity: CBO partners needed jargon-free descriptions of CAB purpose, membership, and impact, with photos and simple “How to partner” calls to action.
- Navigation signal matters: Initial-click accuracy strongly predicted task success; labeling “Research,” “Publications,” and “Community” reduced pogo-sticking.
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- Plain-language summaries and HTML pages were preferred.CAB clarity: CBO partners needed jargon-free descriptions of CAB purpose, membership, and impact, with photos and simple “How to partner” calls to action.
- Navigation signal matters: Initial-click accuracy strongly predicted task success; labeling “Research,” “Publications,” and “Community” reduced pogo-sticking.
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User Personas
Public health researchers (academic and government), public health administrators, and leaders at community‑based organizations.
User Journey Maps
Mapped the user journey to identify pain points and opportunities for improvement.
Final Solution
Two independent lab sites with a shared design system:
- Information architecture centered on four primary paths (Research, Publications, People, CAB).
- Scannable content and plain-language intros on every section.
- Publication library powered by Wix CMS collections with Article structured data for better parsing and previews.
- Laboratory-inspired visual style using subtle glassmorphism on cards (maintaining contrast requirements) and lightweight Lottie accents adhering to high-performance animation guidance.
- Accessible, performant front-end with Core Web Vitals targets and WCAG 2.2 AA checks.
Results & Impact
Metrics and KPIs
• Direct/referral sessions (monthly)
• Publications engagement rate
• Findability (task success for “Find latest publications.
• Performance
• Publications engagement rate
• Findability (task success for “Find latest publications.
• Performance
User Feedback
The new sites finally reflect the scope of our work and make it easy for partners to find publications and CAB information.
Business Outcomes
• Direct/referral sessions (monthly): Baseline none (new build) → Target 1,200+/lab by Day 90; validate in GA4.
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• Publications engagement rate: Baseline n/a → Target ≥35%; GA4 events.
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• Findability (task success for “Find latest publications”, “Find CAB partners”): Baseline 62% (prototype) → Target ≥80%; unmoderated test n=12.
• Performance: LCP ≤ 2.5s; INP < 200 ms; CLS ≤ 0.1 at p75; PSI + CrUX.
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• Publications engagement rate: Baseline n/a → Target ≥35%; GA4 events.
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• Findability (task success for “Find latest publications”, “Find CAB partners”): Baseline 62% (prototype) → Target ≥80%; unmoderated test n=12.
• Performance: LCP ≤ 2.5s; INP < 200 ms; CLS ≤ 0.1 at p75; PSI + CrUX.
Lessons Learned
Language drives trust:
Applying plain-language and scannable structure improved comprehension for both expert and community audiences.
Label clarity beats cleverness:
Descriptive nav labels increased initial-click success and reduced detours.
Motion must be purposeful:
Subtle, performant animations (transform/opacity) add polish without harming INP.
Conclusion
Project Achievements
Successfully transformed complex data into an intuitive and useful dashboard, significantly improving data clarity and user engagement.
Portfolio
Dashboard for CDC & SisterLove, Inc. Outreach Campaign
CDC and SisterLove, Inc. conducted an outreach campaign to distribute HIV self-test kits, aiming to increase testing rates among women of color and gender non-conforming individuals.
